Ruh-roh. Guess who didn’t do so well at the box office this weekend?
“Expelled: No Intelligence Allowed,” a rare documentary opening in wide release, debuted at No. 9 with $3.1 million. Released by Rocky Mountain Pictures, the film features…

Good question. I have no answers yet. I will say, that the marketing budget is not fixed. I expect if revenues are hefty, they’ll reinvest some in coming weeks to market it even more.

The LA Times reports Expelled’s total budget up till now is in the single digit millions. So wiki seems reasonably accurate.

Let’s say that the movie makes $30,000,000 over the next few weeks. It would be wise for the Expelled producers to invest in international and DvD markets afterwords. The nice thing at that point is that the marketing budget will be scalable to profits versus having to fork it out of their own pockets like they did at the start.

Note Expelled did better than any other movie on Sunday relative to Saturday. It is #1 in that regard. In fact that it was Stellar!! This bodes very well for the future of the movie in coming weeks!!!

The movie has energized the viral marketing. I’m hopeful the Expelled crew will be wealthy and rewarded quite well for their good work.

Wikipedia says it was 3.5 million but there’s no telling how accurate that is.

I know its only been out for a week so there’s still hope for it to do better. I was just curious and haven’t had any luck confirming this elsewhere.