22 August 2006
Darwinists need to recruit Paris Hilton to sell their product . . .
William Dembski
Right now this is how Darwinists are selling their product:
Watch this video:
http://www.accolo.com/Accolo-Rethink-Recruiting.wmv
This is how they need to sell their product:
Go here: http://www.spicyparis.com/index.html.
Here’s what recruiting the right people means to an ad campaign (which is what Darwinism has become):
The Story of ‘Rethink Recruiting’
By John Younger, CEO of Accolo
While flying home from Chicago, Jack Phillips, our VP of Sales, and I were reading the front page story in USA Today about the controversial Paris Hilton Carl’s Jr. advertisement. It struck me that she has probably never eaten a hamburger and certainly has never washed a car. Washing the car while wearing stiletto heals was the final piece that launched us into action. This could easily be tied to hiring the right person. With this in mind, we proceeded to create a 30 second spoof video entitled Rethink Recruiting, emphasizing how hiring the right person makes all the difference.
What happened next may be the beginning of urban lore.
We placed the video spoof on its own web page on Friday, June 10th with no links to it from anywhere on the Accolo site. We were concerned about offending companies and job seekers who come to accolo.com and may not have seen the Paris Hilton version.
We notified a few people and had a total of 30 downloads that night. By Tuesday morning at 9:51am, four days later, the traffic to the page exceeded our ISP’s bandwidth. We had over 80,000 downloads that day alone, and had to move the clip to two subsequent ISP’s to handle the traffic.
Our parody has been seen by over 15 Million (yes million!) people. It has been the #1 most visited link on the Accolo.com site since June 2005 when it was released. It gained so much momentum that it was added to the web page that contains the original Paris Hilton commercial (http://www.spicyparis.com/).
Accolo and this spoof have been featured on a segment of Good Morning America, A Current Affair, Entertainment Tonight, Tarrant on TV in the UK, Fuji TV in Japan and the Today Show in Australia. In addition to television coverage, the spoof has been covered on upwards of 1,000 weblogs as well as The New York Times, The New York Post, Star Magazine and the San Francisco Chronicle among others.
By any measure, this represents one of the most effective online marketing campaigns produced in the recruiting world.
1
mike1962
08/22/2006
3:32 pm
Now that’s just plain ulgy.
2
DonaldM
08/22/2006
3:54 pm
I may never eat a hamburger again…ever!
3
valkhorn
08/22/2006
4:36 pm
What does this have to do with Evolution or ID?
4
Tiggy
08/22/2006
4:40 pm
Here we get another piece of positive evidence for ID. Thanks Dr.Dembski for your continuing high quality technical output. What would ID do without you?
5
EJ Klone
08/22/2006
5:39 pm
We con’t need marketing, we need research. What’s the deal here…
But wait, the article seems to suggest that the parody clip was a huge success, because it spread virally. I’ve seen several marketing campaigns do well because of that. So are you instead suggesting that they are doing a good job spreading their drivel around?
6
GilDodgen
08/22/2006
7:17 pm
Re #3 and #4: Some people need to work on developing a sense of humor, without which life is a real drag.
The fat dude as a salesman for burgers reminds me of Dennett and Dawkins as salesmen for Darwinism. With friends like D&D, who needs enemies (as Michael Ruse has pointed out)?
7
William Dembski
08/22/2006
8:51 pm
Valkhorn & EJ Klone: GilDodgen got it. Apparently neither of you did. With Dennett and Dawkins hawking Darwinism and thoroughly alienating the unwashed middle, the comparison seems apt.
Tiggy: If you want my technical work, go to http://www.designinference.com. As I indicated a long time ago, this blog is my playground. When I have a moment, I’ll be booting all three of you.
8
Tiggy
08/22/2006
9:51 pm
The defendants in Dover are still looking for your technical work too. Oops, too late for that one! Maybe next trial. In the mean time, I’m sure putting dolls heads in vices will keep you fully occupied.
9
DaveScot
08/22/2006
9:51 pm
I thought that outfit made me look fat. My wife said it’s my heavy beard and long hair that makes me look fat. What do you all think?
10
DaveScot
08/22/2006
9:59 pm
Speaking of burger lovers…
Have you seen the picture Ed Brayton added to his website? Now there’s a man that has seen a few double bacon cheeseburgers in his time. In fact it looks he had one stored in each of his cheek pouches when the picture was taken. Living proof that man did indeed descend from hamsters.
11
DaveScot
08/22/2006
10:01 pm
If Ed lost a little weight he’d be a dead ringer for Jackie Gleason.
12
lucID
08/23/2006
3:15 am
I love it so!!!!
Hilarious Bill. Actually the Dave Scott double (No really Dave, black is slimming on you) in the ad really reminds me of Robbie Coltrane (Blackadder and Harry Pothead fame).
…now if we could just have Robbie’s gravelly scottish voice in the add, it’d be perfect!
13
lucID
08/23/2006
3:20 am
Wait one better,
Does anyone actually think we could get the real Dawkins and Dennett to pose in a skimpy black number for the add, holding a copy of Origins or The Selfish Gene instead of a burger? We could tell them it would help boost their book sales.
14
William Dembski
08/23/2006
7:40 am
lucIC: Now THAT might actually help sell their product!
15
scordova
08/23/2006
10:04 am
Certain groups of Darwinists considered Paris Hilton’s ad as contradicting Darwinism and spoke out:
PETA Throws Bomb in New Haven
Thus the Darwinists at PETA consider Hilton’s advertisement at anti-Darwinian, and that the reason food commercials are widely received is the larger lesson of Darwin has not yet sunk in.
Another Darwinist is quoted as saying here:
PS
Amazing what googling can find